Born and raised in New Jersey, Rachel Antonoff conceptualized and launched her brand in 2007.

Rachel puts the highest emphasis on feeling good and having fun in one’s clothes. Rachel Antonoff was built on the belief that clothes should be inspirational not aspirational, inclusive not exclusive.

With Lena Dunham and Zooey Deschanel's seal of approval, Rachel's clothing line has a retro-vibe and sweetness that doesn't compromise it's in-your-face attitude.