Lazy Oaf

Lazy Oaf is a London based fashion label founded in 2001 by illustrator and designer Gemma Shiel.

The brand focuses on driving irreverence into everything it does - creating pieces that play on the brand’s warped sense of humour. The attitude of poking fun and not taking anything too seriously is carried through the whole design ethos, continually inspired by youth nostalgia, teenage rebellion and a sense of apathy towards conforming to the norm.  

Lazy Oaf is designed in London, UK, and produced with the higher quality standards worldwide.